The fundamentals of design are the foundation of every visual medium, from fine art to modern web design. Simply put, branding is what other people think-about you, your company, your product, or your service. Visual identity is what that brand looks like, from your logo to your color choices and so much more. Strong visuals can be very persuasive. Understanding visual identity can help you make more thoughtful design decisions, regardless of your role, medium, or skill level. In this class you will learn about branding identity and how it relates to your company and advertising. Pre-registration is advised.