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Linking Digital Advertising to Business Growth

A five month online webcast OR in-person training series for improving your marketing skills and creating a detailed strategic plan for building your business using digital marketing.

Topics to be covered:

Creating and Updating Your Brand/Style Guide

Customer Value Journey

Conversation Funnels

E-Mail Marketing: Engagement Campaigns and more

Content Marketing 

Paid Traffic: Retargeting and Traffic Stores

When to Hire a Professional for Your Marketing 

Every other week we will host a Marketing Mastery Lab to answer your specific questions and to guide you in implementing the topics learned. All participants will receive Playbooks with step-by-step action plans that will give you everything you need to start executing your plan immediately. The entire training will be available via webcast as well as through online facilities in Greenfield, Northampton and Springfield

January 18 through May 16
Fridays 9 to 11 a.m. 
A Certificate of Completion will be awarded at a celebration in May.

The value of this training is $5,000 per person. A grant from Mass Growth Capital Corporation and a collaboration of regional business development organizations allow us to provide this top notch training to you.

Register now